Bell Lager’s third annual ObaFest exploded into life on October 11 in Gulu’s Kweyo Village, launching a nationwide tour under ‘Flavour for Your Flavour’—blending music, cuisine, and brews to spotlight Uganda’s diversity. Featuring emerging artists, traditional dances, and local vendors, it heads to Masaka, Arua, Mbarara, and Kampala finale. Emphasizing sustainability with recycling and accessibility, organizers hail it as a post-pandemic vibe restorer. EditorPro Review: Amid election fervor, ObaFest ingeniously fosters social cohesion, channeling Uganda’s 56 ethnic vibrancy into economic uplift—last year’s edition generated UGX 5 billion for SMEs. Culturally, it counters youth disillusionment by amplifying northern talents, bridging 1986 war scars with joy. Commercially savvy, Bell’s regional rollout taps tourism’s 8% GDP slice, but inclusivity must extend to non-drinkers via family zones. Editorially, in a year of strikes and global multipolarity, such events remind of soft power’s role in nation-building, boosting morale without political overtones. If scaled, it could rival Kenya’s festivals, enhancing Uganda’s ‘Pearl’ allure. Cheers to flavorful resilience. (192 words)
Source: The Independent Uganda